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An integrated digital marketing strategy gives a foundation to all key marketing activities online and helps businesses grow. Digital marketing is essential in today’s world, and with both competitors and potential customers constantly online, it makes even more sense to integrate a comprehensive and working digital marketing strategy into existing marketing models. A lot of focus needs to be placed on the traffic that flows into your website, and more importantly, how many of them actually convert into customers. This is where the system of Conversion Rate Optimisation (CRO) comes into the picture. CRO is a system that helps increase the percentage of visitors on a website that convert into customers, or take any desired action the webpage.